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Giles Colborne on AI

Advice to designers about how to continue being useful in this new era and how to use various data sources to build and teach algorithms. The only element of classic UX design in Spotify’s Discover Weekly feature is the track list, whereas the distinctive work is done by a recommendation system that fills this design template with valuable music.

Airbnb Smart Pricing

The team learned how to answer the question, “What will the booked price of a listing be on any given day in the future?” so that its hosts could set competitive prices.

Microsoft Animation Autocomplete

An experimental tool for autocompleting illustrations and animations. Shadow Draw is a similar concept.

Autodesk Dreamcatcher

A tool based on the idea of generative design:

1. An algorithm generates many variations of a design using predefined rules and patterns.
2. The results are filtered based on design quality and task requirements.
3. Designers choose the most interesting and adequate variations, polishing them if needed.

It made a lot of noise and prompted several publications from UX gurus. Autodesk built a new Toronto office using these ideas.

Guardian Headliner

An experiment with BERG design studio to highlight eyes in a photo to emphasize emotion.

2023