This engine personalizes user interface elements based on user browsing history and preferences. I.e., a product card in e-commerce could highlight different information. More about criteria it takes into account, analysis process, and prototyping.

Advice to designers about how to continue being useful in this new era and how to use various data sources to build and teach algorithms. The only element of classic UX design in Spotify’s Discover Weekly feature is the track list, whereas the distinctive work is done by a recommendation system that fills this design template with valuable music.

The team learned how to answer the question, “What will the booked price of a listing be on any given day in the future?” so that its hosts could set competitive prices.

A well-though-out model of adaptive interfaces that considers many variables to fit particular users by Liam Spradlin. Here's another application of this idea by researchers from Aalto & Kochi Universities.