A tool based on the idea of generative design:

1. An algorithm generates many variations of a design using predefined rules and patterns.
2. The results are filtered based on design quality and task requirements.
3. Designers choose the most interesting and adequate variations, polishing them if needed.

It made a lot of noise and prompted several publications from UX gurus. Autodesk built a new Toronto office using these ideas.

An experiment with BERG design studio to highlight eyes in a photo to emphasize emotion.