Wolff Olins presented a live identity for Brazilian telecom Oi, which reacts to sound. You just can’t create crazy stuff like this without some creative collaboration with algorithms.

A smart platform that uses Adobe’s deep expertise in AI and machine learning, and it will be the foundation for future algorithm-driven design features in Adobe’s consumer and enterprise products: semantic image segmentation, font recognition, and intelligent audience segmentation. Scott Prevost sees 3 ways to apply it to designers workflow.

2016 release of Photoshop has a content-aware feature that intelligently fills in the gaps when you use the cropping tool to rotate an image or expand the canvas beyond the image’s original size.

An experimental tool that creates a 3D model out of sketch.

It helps to refine fashion design. You can sketch changes to a bag or a shoe and see how it could look in a real product.

A product to replace freelancers for a simple logo design. You choose favorite styles, pick a color and voila, Logojoy generates endless ideas. You can refine a particular logo, see an example of a corporate style based on it, and order a branding package with business cards, envelopes, etc. It’s the perfect example of an algorithm-driven design tool in the real world! Dawson Whitfield, the founder, described machine learning principles behind it. Logoshuffle and My Brand New Logo are similar tools. Even Fiverr launched their own tool, but it's ethically questionable.

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. However, they struggled to use that in real life and simplified it later.