It's based on a common algorithm-driven design process, made in a proper way. Designers provide initial design sketches and engineering constraints. Then an experimental tool proposes several options in a refined way. After that, designers finalize the best version.

This tool creates interior design drafts using via text prompt. Finch & PlanFinder can help with floor plans.

A terrific talk by Maurice Conti at TEDx about algorithms in industrial design, architecture, and wicked problem solving.

A review of high-tech shoe initiatives by Nike, adidas, New Balance, and Under Armour.

A tool based on the idea of generative design:

1. An algorithm generates many variations of a design using predefined rules and patterns.
2. The results are filtered based on design quality and task requirements.
3. Designers choose the most interesting and adequate variations, polishing them if needed.

It made a lot of noise and prompted several publications from UX gurus. Autodesk built a new Toronto office using these ideas.

Zaha Hadid Architects bureau uses this term to define their generative approach to architecture.