Tate Modern and Microsoft collaborated on an exhibition where a machine learning algorithm selected artworks from museum's collection. Philipp Shmitt did a similar experiment with a photo album.

A review of high-tech shoe initiatives by Nike, adidas, New Balance, and Under Armour.

IBM Watson helped 20th Century Fox to create en engaging movie trailer. Looks like they're using this experiment at scale now.

A tool based on the idea of generative design:

1. An algorithm generates many variations of a design using predefined rules and patterns.
2. The results are filtered based on design quality and task requirements.
3. Designers choose the most interesting and adequate variations, polishing them if needed.

It made a lot of noise and prompted several publications from UX gurus. Autodesk built a new Toronto office using these ideas.